Led SEO, web analytics, and full-stack development for Grupo MLT, a Barcelona-based business advisory firm specializing in tax, labor, accounting, and legal services since the 1960s (now operating as MLT Asesores and integrated into broader groups).
Over nearly four years, created and launched multiple WordPress-based websites from scratch, including Acompany.es (innovative online tax accounting platform), Gabinete Gestor (traditional tax advisors), Márquez & Abogados (law firm), Gestoriasants.es (local Sants neighborhood advisors), and Gestoriasbarcelona.es (lead-generation site targeting high-volume keywords).
Collaborated closely with the Marketing Director to establish and run IT infrastructure using WordPress Multisite, while introducing modern technologies to the traditionally conservative Spanish tax-advisory sector.
For flagship Acompany.es, implemented user-centric features including custom AI-driven contact forms, real-time pricing calculators, automated task workflows, Stripe online payments, and a refreshed corporate brand/image targeted at younger entrepreneurs. Achieved and sustained first-page Google rankings for core keywords over years through advanced SEO strategies, resulting in strong organic growth.
The success of Acompany.es directly contributed to the company’s strategic sale/acquisition of the business by Talenom (a multinational Finnish accounting firm) in 2022.
Main Skills as SEO Manager
- WordPress Multisite Architecture & Development – Designed and managed a multi-site network to efficiently launch and maintain multiple branded websites from scratch.
- SEO Strategy & Keyword Domination – Executed comprehensive on-page/off-page SEO to secure and hold top Google positions for competitive tax/advisory keywords over extended periods.
- Web Analytics & Performance Tracking – Monitored traffic, conversions, and user behavior across projects to inform data-driven optimizations and growth decisions.
- Custom Feature & Automation Development – Built innovative tools like AI-enhanced contact forms, real-time pricing calculators, automated workflows, and Stripe payment integrations.
- Brand Redesign & User-Centric Web Design – Created modern, youth-oriented corporate images and interfaces that improved engagement and differentiated online services in a traditional industry.