Managed SEO and ASO strategies at Axtia Technologies, a Barcelona-based mobile apps developer focused on location-tracking solutions for Android and Blackberry.
Led the redesign and rebranding of the flagship app WhereAreYouGPS (a family GPS tracker that reached over 4 million users). Implemented targeted optimizations and marketing initiatives that increased downloads by 200%.
Utilized advanced SEO tools (Google Search Console, Sistrix, and others) and led a small team to drive organic growth and visibility in app stores.
Key Skills on duty
- SEO & ASO Strategy Execution – Directed search engine and app store optimization campaigns to improve rankings and visibility for mobile apps.
- App Redesign & Rebranding Leadership – Oversaw complete redesign and rebranding of WhereAreYouGPS, enhancing user experience and market appeal.
- Growth Marketing & Download Acceleration – Achieved 200% increase in app downloads through targeted SEO/ASO tactics and promotional efforts.
- SEO Tools Proficiency (Search Console, Sistrix) – Expert use of Google Search Console, Sistrix, and similar platforms for keyword analysis, performance tracking, and reporting.
- Team Management & Project Coordination – Led a small team in executing SEO/ASO projects, ensuring timely delivery and alignment with business goals.